Post by ScoobyAddict on May 7, 2008 7:51:08 GMT -5
Warner Bros. says it's launching two Web sites to capture new ad revenue and a younger generation of viewers.
Time Warner Inc.'s Warner Bros. Television Group says www.TheWB.com will replay full episodes of shows such as "Friends" and "Smallville" along with made-for-online shows. The site is set to launch in a test format next month.
A second site, www.KidsWB.com, is aimed at children and debuts Monday. It features animated characters from the Warner Bros. library, which includes Bugs Bunny and Scooby Doo and DC Comics heroes like Batman.
The group says both sites will be supported by ad revenue, with deals already in place with Mattel Inc., McDonald's Corp. and Johnson & Johnson.
Time Warner Inc.'s Warner Bros. Television Group says www.TheWB.com will replay full episodes of shows such as "Friends" and "Smallville" along with made-for-online shows. The site is set to launch in a test format next month.
A second site, www.KidsWB.com, is aimed at children and debuts Monday. It features animated characters from the Warner Bros. library, which includes Bugs Bunny and Scooby Doo and DC Comics heroes like Batman.
The group says both sites will be supported by ad revenue, with deals already in place with Mattel Inc., McDonald's Corp. and Johnson & Johnson.